Hello, I’m Bram – and Pure Love and Joy is my heart project.

I created this brand because, in a time of uncertainty – especially during the coronavirus pandemic – I felt that something crucial was missing : real closeness, joy, and mental health.
And also for myself: the feeling of really being with myself.

During a personal development coaching session, I realized:
When I create with true love and joy, I am completely at peace with myself.
That’s exactly what I want to pass on – with every single design.

What my brand stands for

Pure Love and Joy is an invitation:
To smile. To feel. To reflect.

My designs tell little stories, sometimes childlike, sometimes deep – but always with heart.

They are an expression of my thoughts, my mindfulness, my own search for meaning.
And maybe they touch something in you too.

Why I do this

I want to bring a bit of lightness, warmth and authenticity into the world.
Not loud. Not perfect. But honest.

If one of my shirts makes someone smile – or gives them courage, then it has achieved exactly what I want:
Sharing love and joy. Really. Purely.

Thank you for being here

Whether you want to treat yourself or do something good for someone –
I would be happy if you found a little piece of yourself in my designs.

I'm glad you discovered Pure Love and Joy.